AI Insights · Timothy · July 2025
Top 5 iOS Art Games in the UK: Q2 2025 Performance
Explore the performance trends of the top 5 art games on iOS in the UK during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the Color Pop AI - Coloring Book by MWM saw weekly revenue peak at around $13K in mid-April before experiencing a gradual decline, ending June at approximately $11.6K. Downloads fluctuated, starting strong at 10.1K in mid-April, dipping to 3.2K in June, and then rising to 8.1K by the end of the quarter. Active users followed a similar pattern, peaking at 55.8K in mid-April and concluding the quarter at 49.3K.
Puzzle Page - Daily Games! by AppyNation Ltd. showed a steady weekly revenue trend, ranging from $7.1K to $9.3K. Downloads were highest in early April at 2K, dropping to around 864 by the end of June. Active users remained relatively stable, with minor fluctuations, starting at 27.8K and closing the quarter at 27.5K.
Color by Number:Coloring Games from Wildlife Studios maintained consistent weekly revenue, increasing slightly towards the end of the quarter, reaching approximately $7.1K. Downloads peaked at 19.6K in mid-April and then stabilized around 7.4K by June's end. Active users saw a peak in late May with 73.2K, declining to 43.8K by the quarter's close.
Disney Coloring World by StoryToys Limited experienced varied weekly revenue, peaking at $5.8K in mid-April and ending at $5.1K. Downloads started at 2K in early April, fluctuating throughout the quarter, and finishing at 2.2K. Active users remained consistent, with a slight decrease from 3.5K in mid-April to 3K by the end of June.
Lastly, Coloring Games for Kids 2-6! by IDZ Digital Private Limited saw weekly revenue peak at $6.3K in late April, with a gradual decline to $4.1K by the end of June. Downloads ranged from 4.3K in mid-April to 2.8K by the quarter's end. Active users remained stable, starting at 46K and closing at 40K.
These insights are based on data from Sensor Tower, where more detailed information can be accessed.